Urban Nature Culture Amsterdam: conscious decor that does your home good

Some brands are chosen not just for their looks, but for what they stand for. Urban Nature Culture Amsterdam is one of them, and since we started offering it on Woodely, it has kept winning our customers over.

Born in Amsterdam in 2016, with a clear vision

Founded by Anne Marie Hermans, Urban Nature Culture Amsterdam was launched in 2016 with a simple, beautiful ambition: to create objects for the home that look good, feel good and tell a story. Since then, the brand has become one of the most dynamic names in sustainable interior decor, with collections designed entirely in-house by a team with a sharp eye for the trends, colours and shapes of the moment.

Its motto? "For the love of our world." A short phrase that says it all.

Collections designed to last

At Urban Nature Culture, every collection is the result of careful thought: finding the balance between timeless style and the spirit of the moment. The ranges cover every living space: home decor, tableware, textiles, lighting, furniture, and even a lovely Good Morning Collection to start the day right.

What stands out is the consistency of the style: organic shapes, noble materials and soothing palettes. Pieces that fit in easily, whatever your decor.

Truly responsible, not just on the surface

This is where the brand really stands out. Urban Nature Culture has taken a concrete approach that can be summed up in three words: reuse, recycle, regenerate.

Its materials include recycled glass, mango wood (one of the fastest-growing trees), ecomix (a blend of recycled paper, natural rubber and chalk), recycled ceramics, papier-mâché cotton made from textile industry offcuts, and biodegradable banana leaves.

The brand works exclusively with BSCI- or SEDEX-certified suppliers, a guarantee that working conditions throughout the production chain meet high standards. And to reduce its carbon footprint, 20% of its products are already made in Europe, with the aim of increasing that figure.

Another strong commitment: deliberately limiting the number of products it develops, to avoid overproduction. A bold decision that goes against the grain of the industry.

Who is it for?

For trend-aware, conscious shoppers who want a home that is beautiful, affordable and in line with their values. Urban Nature Culture proves you do not have to choose between style and responsibility.

✨ Discover the Urban Nature Culture Amsterdam collection on Woodely → woodely.com/en/brand/35-urban-nature-culture